Born in India, and after traveling the world, Bill Asprey established himself as an artist and cartoonist in London. His work has been published in all the major UK newspapers and magazines, including Punch and Mr. Hugh Hefner's Playboy Publications Inc. In collaboration with journalist Brian Lee, Bill Asprey created the cartoon strip "The Big Friendly Giant," based on Roald Dahl's best selling book. Bill also designed an acclaimed wedding souvenir to commemorate the marriage of The Prince of Wales to Princess Diana and he is the founder/creator of Cartoon World the Internet organization that promotes cartoon art and helps aspiring cartoonists, worldwide.

Working with Kim, Bill created a special "Love is..." color strip, which ran in the UK's Mail on Sunday every weekend. They also worked together on merchandising designs for numerous "Love is..." licensees, worldwide. It was a unique professional relationship, which lasted until Kim's death and continues with her son Stefano Casali. Bill has now been drawing the daily black & white syndicated panels for more than three decades.